HOMETOWN SPOTLIGHT | JANUARY 2025
School: Plano ISD
Athletic Director: Lonnie Jordan
Hometown is excited to announce January spotlight, Lonnie Jordan and Plano ISD.
ABOUT LONNIE
Before transitioning to athletic administration, Lonnie was the Head Football Coach at Lake Highlands High School in Richardson ISD, where he oversaw all aspects of the budget, facilities, support staff, programs, and coaching for the high school as well as two feeder junior high schools. Prior to his time at Richardson ISD, he served as both the Athletic Director and Head Football Coach at Lone Oak High School. With 29 years of experience in high school athletics, he has developed a broad expertise both on the field and behind the scenes.
From Coach to Athletic Director
Coach Jordan was appointed Athletic Director in April 2024. He joins the district after serving in leadership roles at Highland Park ISD and Richardson ISD, where he held the positions of Athletic Director and Athletic Coordinator. In his role as Athletic Director, Coach Jordan is responsible for overseeing the district’s athletic budgeting and programming, including managing facilities renovations, and was an active member of the superintendent’s cabinet.
How Plano ISD Uses Hometown
Plano ISD, a long-time client of Hometown, is a large district that uses digital ticketing for athletics, performing arts, and student activities throughout the district.
"Hometown has simplified event logistics, allowing for better revenue tracking and reporting. Previously, event management was fraught with uncertainties, but the transition to Hometown has made the process seamless."
