Managing athletic events for a large school district is no small task. For Corpus Christi Independent School District (ISD)—which oversees six high schools, 11 middle schools, and two stadiums, including a historic venue from the Great Depression—the challenges of organizing sporting events are immense. Assistant Athletic Director Michael Keel shares how adopting Hometown transformed their processes, from ticketing efficiency to audit compliance, while keeping fans satisfied.
The Challenge: Inefficient Ticketing and Audit Risks
Before Hometown, Corpus Christi ISD struggled with an outdated ticketing system. Their previous provider failed to deliver detailed reports, causing issues during audits and leaving the district financially vulnerable.
"As a data nerd, I value transparent and detailed reporting—The lack of clarity in reports from the previous provider was a major issue and drove us to search for a better solution."
The Solution: Hometown’s Game-Changing Features
Hometown quickly solved Corpus Christi ISD’s challenges with its advanced reporting and user-friendly platform. The district saw immediate improvements in efficiency, transparency, and audit readiness.
Key Benefits of Hometown:
- Detailed Reporting: Hometown’s reports satisfied auditors and made financial processes seamless.
- Ease of Use: The platform is intuitive, even for non-technical users, ensuring smooth operations.
- Real-Time Support: During a regional soccer tournament with 17 lightning delays, Hometown’s support team helped extend ticketing times within minutes, avoiding logistical chaos.
"The reports from Hometown are the easiest I’ve ever seen. They’ve made everything more efficient and transparent for our auditors and finance team."
Flexibility and Advanced Features
- Custom Ticketing: Prevent opposing teams from buying out seats during playoff games.
- Stadium Management: Simplify season ticket sales for two vastly different stadiums, one of which is a historic landmark.
"The ability to customize and secure ticketing options has been crucial for us."
Real-Time Support in Action
Hometown’s exceptional support was tested during a regional soccer tournament plagued by lightning delays. Despite being new to the platform, Keel was able to extend ticketing times and re-enter fans without issue, thanks to real-time assistance.
"Anything I couldn’t figure out, their team fixed within minutes. Without their support, the delays could have cost the district money and caused a logistical nightmare."
Key Questions for Choosing a Ticketing Provider
Keel offers advice for schools and districts evaluating ticketing solutions. He recommends focusing on these key factors:
- Report Quality: Does the platform provide detailed, transparent reports for audits and financial needs?
- Real-Time Support: Can the provider offer immediate help during events to resolve issues quickly?
- Ease of Use: Is the platform intuitive for all staff, technical or not?
Hometown checked all these boxes for Corpus Christi ISD, significantly reducing administrative burdens and improving event management.
Conclusion: A Reliable Partner for School Districts
For Corpus Christi ISD, Hometown has proven to be more than just a platform—it’s a reliable partner. From simplifying event management to ensuring financial transparency and meeting the unique challenges of running events at two very different stadiums, the platform has addressed key pain points and elevated the district’s operations.
"As an administrator, I don’t have to be in the system all the time,—yet, I know it’s reliable, easy to use, and backed by real-time support. That’s what makes Hometown stand out."
If your school district is searching for a ticketing solution, take it from Corpus Christi ISD—Hometown is worth considering. The ease, efficiency, and support it provides could be exactly what your district needs to streamline event management and ensure success.
