How To Sell More Tickets Ahead of Game Time

Streamlining Ticket Sales: The Future of School Athletic Attendance

In today’s fast-paced world, convenience is key — especially for students, their families, and fans looking to catch a game. With the power of digital ticketing with HomeTown, schools like Siegel High School, Bay Saint Louis-Waveland, and Lewis-Clark State College have transformed how fans purchase tickets and how schools engage with their community.

The Shift to Digital Ticketing

Bay Saint Louis-Waveland School District transitioned from cash payments to a fully digital ticketing system. Athletic Director Zach Ferry highlights the significant benefits of switching to HomeTown and how the system has streamlined the entire process for fans, allowing them to purchase tickets online easily. In addition, students can access games for free through a promo code system tied to their Positive Behavioral Interventions and Supports (PBIS) incentives, enhancing school spirit and attendance.

The students scan their student passes at the gate, making entry seamless. This not only encourages attendance but also allows the school to track participation. By analyzing data on student attendance, Bay Saint Louis-Waveland School District can reward those who consistently support their teams, fostering a sense of community and engagement.

Want to hear more from Zach? Check out our on demand webinar with him now!

Enhancing Game-Day Experience

The transition to digital ticketing has also improved the experience for fans. With card readers ready at the gates, attendees can skip the long lines, making game nights more enjoyable. For visiting teams, information is shared in advance, ensuring they understand the cashless payment system and can arrive prepared. This attention to detail enhances the overall experience for everyone involved.

The reporting features of Hometown Ticketing are another significant advantage. Schools can quickly access data on ticket sales, allowing for better planning and resource allocation. This streamlined approach means fewer headaches for staff and a smoother operation on game nights.

Spreading the Word

Effective communication is also essential in promoting digital ticket sales. Scott Cochran, World Language Educator and Ticket Gate Supervisor at Siegel High School in Murfreesboro, Tennessee emphasizes the importance of visibility. Morning announcements broadcast over YouTube serve as a crucial channel to remind students and parents about upcoming games and ticket purchasing options. By placing QR codes in these announcements, they make it easy for viewers to access tickets directly from their devices.

Additionally, leveraging Box Out, social media platforms and the school’s website helps to reach a broader audience. Lewis-Clark State College in Lewiston, Idaho promotes the Fan App on their social media to encourage higher attendance. Consistently posting links and reminders can help schools facilitate ticketing easily and ensure everyone knows when and how to buy tickets.

HomeTown is a Game Changer

The move to digital ticketing is more than just a trend; it’s a game changer for school sports. By making the ticket purchasing process easier and more efficient, schools like Siegel High School, Bay Saint Louis-Waveland School District, and Lewis-Clark State College are not only boosting attendance but also fostering a stronger sense of community among students, parents, and fans. With a few simple strategies, schools can ensure that everyone is ready to cheer on their teams!

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