The Challenge: Managing 12,000+ Fans on Game Night
For New Mexico’s Rancho Rio Public Schools, Friday nights mean one thing — game night. With over 12,000 fans attending their events, ensuring a smooth game day ticketing process wasn’t just a goal — it was a necessity. Long lines, misplaced tickets, and cash handling created unnecessary hassles for both staff and fans. With a community accustomed to cash transactions, the transition to a digital ticketing solution had to be user-friendly and seamless.
“Hometown has made it really easy.”
The Solution: Hometown’s Cashless Ticketing System
Rancho Rio found the perfect partner in Hometown, the trusted leader in digital ticketing solutions.
On a busy Friday night, ensuring fans can enter quickly and easily is essential. Transitioning to a modern cashless ticketing system wasn’t just about convenience—it was about elevating the entire game experience.
Now, parents, students, and community members can purchase tickets effortlessly, freeing up more time to enjoy the excitement of the game.
Here’s how Hometown makes it simple:
- Buy tickets directly from your school’s website.
- Pre-order season passes for the entire season.
- Enjoy mobile-friendly payment options like Apple Pay and Google Pay.
With Hometown, Rancho Rio has truly transformed the way their community experiences game day.
“We want to make the fan experience our top priority and Hometown has enabled us to make a seamless transition to cashless ticketing for our community,”
Unparalleled Support from Hometown
What makes Hometown’s solution stand out isn’t just the technology, but the dedicated support they provide. Hometown’s exceptional support has been a game-changer for Rancho Rio. The team is always available to answer questions, troubleshoot issues, and ensure that everything runs smoothly.
Instead of struggling with ticket sales logistics, the school can now focus on creating memorable game day experiences for fans.
“What sets Hometown apart from the rest is the support they provide us.”
The Results: A Frictionless Game Day Experience
For attendees, cashless ticketing systems solve major game day frustrations—no more long lines, lost tickets, or scrambling for cash. The result? A smoother, more enjoyable experience from start to finish.
Since launching the system in August of 2024, the district has seen impressive results. Two high schools, Rio Rancho High School and V. Sue Cleveland High School, have already sold tickets for 161 events this year. In total, they’ve sold over 19,000 tickets—14,500 online and 4,800 at Points of Sale – bringing in $128,040 in ticket revenue.
Looking ahead, the district plans to expand cashless ticketing to middle schools, ensuring an even broader impact across its community.
A Winning Formula for Schools Everywhere
Rancho Rio Public Schools’ success shows how cashless ticketing solutions can revolutionize school sports events. By partnering with Hometown, they’ve created a system that prioritizes the fan experience, simplifies operations, and keeps the focus on the game.
For schools looking for a reliable ticketing platform, Rancho Rio’s story is proof that Hometown isn’t just selling a product—they’re building partnerships.
Discover how Hometown’s ticketing platform can transform your school’s game day experience with seamless digital ticketing and unparalleled support. Ready to get started? Learn more about cashless ticketing for schools and how Hometown can help simplify your events today!
