Social Media Toolkit for K-12 Athletic Leaders: How to use HomeTown Social Media for game promotion

Social media presents both opportunities and challenges for Athletic Directors to create and post content. (As if you didn’t already have enough responsibilities as it is, right?) The problem is, the average amount of time a graphic is viewed on social media is less than four seconds, 3.4 seconds to be exact. To spend  5-10 minutes on a graphic that gets viewed for just a few seconds may not be the best use of your time and priorities. With HomeTown Social Media powered by Box Out we’ve streamlined this process to help you not only do this quickly, but to also generate ticket revenue. It’s almost like magic!

What Are Campaigns by Box Out?

Box Out offers Campaigns, which is a feature that automatically creates and schedules graphics to promote ticketed events to all social media outlets.

Benefits of Box Out Campaigns

We know that as an Athletic Director, you are managing a lot of moving parts. From operational planning, to budgeting, and event schedules. Promoting your events might be the last thing on your mind because it seems daunting or confusing.

With the HomeTown social media integration with Box Out, you can create and post event promotions in seconds. It’s truly that easy. Box Out generates thousands of templates to use on demand, with no design experience required. Simply select the template you want, add your logo and copy – that’s it! And the best part, you can post to all of your social media sites in just one click directly from the HomeTown integration, no additional logins required.

  • Save Time. Get the valuable time back that you need.
  • Increase Ticket Sales. Create multiple graphics in seconds, saving you not only time in generating content, but helping you increase ticket revenue at the same time.
  • Work Efficiently. All if the game information is imported directly from your schedule. From the time and date of the event, to the opponent colors and logo. Everything you need is automatically applied to the graphic!
  • Promote Events. All campaign posts include the ticket url for fans and followers to easily purchase.

How To Get Started With Campaigns?

To begin, simply click on the Campaigns tab on the left-hand side of your Box Out page. Here you will see the simple steps necessary to begin:

Step 1
Choose the ticketed event you are wanting to promote
1
Step 2
Select the style of graphics and the timeframe in which you want your content to be posted
2
Step 3
Choose your font and colors settings
3
Step 4
Review and activate
4

Hometown x Box Out Integration Overview

In today’s world, simplicity is key! Meeting the fans where they’re at is critical for driving interest and awareness to your upcoming games.

The HomeTown + Box Out integration does the promotional work for you by creating and posting multiple graphics promoting your events to fans; across all social channels.

Followers can proactively purchase their tickets in advance while they’re scrolling on social media rather than waiting to buy tickets on game day when the lines could be backed up. This not only gives Athletic Directors insight into revenue projections, but also informs volunteers and administrators of expected attendance rates! Allowing your team the time needed to get the concessions stocked for the big game.

Are you ready to get started?

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